Adding color and character to traditional voice and text conversations, video breaks through borders and helps everyday people connect in a more personalized and memorable way. All around the world, friends and families are hanging up their phone lines and sharing through screens, but are business professionals missing their cue?
There is nothing like an in-person meeting with colleagues, clients, and prospects. Face-to-face conversations are essential for fostering closer connections, but they come at a price. Expensive flights, travel delays, meal purchases, commute times, and gas add up; oftentimes, these costs are so exorbitant that they outweigh their benefit.
Equipped with all the advantages of an in-person meeting and none of the associated hang-ups, video conferencing brings convenience back to communication. Whether you’re across the hall or across the country, your location holds no limits with video, saving you both time and money. During a virtual meeting, any space has the power to become an office, and no one is at the mercy of unforeseeable travel delays. And with a reported 30 percent reduction in travel expenditures, those businesses that use video conferencing are not only seeing an increase in revenue, but also a decrease in spending.
During a typical voice call, listeners are checking social media, texting, sending emails, working, shopping online, exercising, and performing countless other mundane and distracting activities. With no visuals, call attendees are dialing in and tuning out, straining to focus on the invisible string of people on the other line.
Because of its cinematic appeal, video conferencing solves the attention dilemma by attracting an audience from the very beginning. Participants are engaged, their senses are heightened, and they are inspired to take a more dynamic role in the dialogue, which leads to richer discussions and superior results.
Humanize the Conversation
Body language and facial signals are the visuals that make an exchange human. Studies have found that 55 percent of a message is delivered through facial expressions, gestures, and posture; take these elements away and we’re left feeling cold and indifferent towards the examined topic.
Whether it’s conveying a hand signal, nodding in agreement, or miming an action when words fail to do an account justice, video conferencing gives us a more natural way to share. Through video, call participants evade harmful misinterpretations, they communicate through personality, and they form more honest collaborative connections.
The Convenience of Show and Tell
With video conferencing, a presenter has all the visuals he/she needs at the click or swipe of a finger. Advances in technology allow meeting hosts to display slides, videos, reports, graphs, and even their desktops on shared screens, so instead of shuffling through bulky print outs and getting lost in presentations, attendees are able to easily follow along and absorb the required information.
With all of its advantages, it should come as no surprise that video conferencing streamlines efficiency. Research conducted by Wainhouse Research found that 94 percent of businesses that communicate through video conferencing experienced an increase in productivity. Decisions are arrived at more quickly, discussions are more focused with set time frames, and participants are able to meet within a moment’s notice. As an added benefit, most video conferencing services also allow presenters to record a meeting for later reference, meaning that no important revelation is ever lost or forgotten.
The Future of Business Communication
Business communication is about sharing, and nothing shares better than video—especially in real time. Bringing personalization and dynamism to old-hat communication strategies, video conferencing enhances the way we form relationships, irrespective of distance. Those who incorporate video into their professional strategies are seeing the results firsthand because video isn’t just about talking to audiences, it’s about talking with them.