MUST READ ~~~ thiis is the BEST tning EvEr (LOL)!!!!!!!
Feeling dissuaded? It’s not just you. First impressions are important, and the wrong opener will strip even the most charming message of its credibility. The weight of an email campaign rests in the hands of the header; choose an unpleasant string of text, and your promotion is never seen.
There’s an epidemic out there: everyday, marketers are fashioning email subjects riddled with hyper-exaggerations, vague language, and spelling errors; let’s make certain you’re not one of them.
The Meaningless Message
Subject: This email contains words you’ll want to read.
While curiosity builds clicks, headers that are too vague are just plain confusing. Instead, use your subject line to tease what’s really inside. You don’t need to give away the whole story, but you do need to hint at what’s coming next.
Subject: The Perfect Opportunity? It’s Here.
Now your reader is intrigued. You still haven’t given away all the details, but you have set up a few expectations, encouraged a sense of urgency, and promoted your reader to open, read, and save your email for later.
The Unending Sentence
Subject: Hello, can we have a moment of your time? We have a very exciting offer that you don’t want to miss out on involving super low prices on our super great paper products at discounted rates…
Has your mind trailed off yet? Our attention spans are short. If you’re hoping to grab someone’s eye, you have to be succinct.
In the above example, it takes 180 characters before the company even explains what they’re advertising. Desktops typically only display 60 characters, and mobile phones show even less at 25-30; limit your characters to 49 or less and get to the point.
The Overly Excited Writer
Subject: OMG!!! YOU WON’T BELIEVE HOW AMAZING THIS OFFER IS!!!!!!!
You’re in the majority if the voice in your head started yelling while reading that last one. Subjects written in all-caps are aggressive and off-putting, and they definitely don’t encourage any excitement. Aim for a calmer approach, avoid the exclamation points (which can trigger spam filters), and motivate your readers with your content, not your punctuation.
Subject: You Are The Omly Ting Standing In You’re Way
Pro tip: keep an eye out for common grammar mistakes (like your vs. you’re and its vs. it’s) and always triple check your work. To spot errors, try zooming in on your screen, reading your piece aloud, and momentarily switching your perspective with a larger spaced font, such as Courier.
Begging for Scraps
Subject: Open Me! Come On, You Don’t Want to Miss This!
The Deceitful Sender
Subject: Congratulations, you’ve just won a lifetime supply of gummy bears
Lying to your readers isn’t just bad form; it’s also against anti-spam laws. Even if you do somehow manage to make it into the inbox with this type of message, your readers will feel duped by your deceitful subject line, and they’ll be quick to unsubscribe and mark your email as spam, hurting not only your current campaign, but all future messages as well.
There is never an excuse for being dishonest–chose your keywords wisely, find a unique spin, and compel your audience to read what you’re actually promoting.
Same Subject, Different Day
Subject 1: Don’t Miss Your Chance This Wednesday
Subject 2: Don’t Miss Your Chance This Wednesday
Subject 3: Don’t Miss Your Chance This Wednesday
When launching multiple promotions for the same event or opportunity, change your approach, slowly ramp up the urgency, and find new ways to rephrase your text.
Ease Off The Cheese
As we scroll through our emails, it’s normal to skim through subjects and select “delete” before ever reading the contents of a message. Your header is the face of your email, and you’ll want to make it count.
Follow our subject line writing tips, avoid common spam words, and ease off those “get clicks quick” schemes. You’ve put in the time to craft the perfect email; don’t forget the final most important step by falling victim to haphazard subject lines that land in the trash, unopened.