“Music expresses that which cannot be said and on which it is impossible to be silent.” – Victor Hugo
If you’re ever visiting Montauban-de-Bretagne, France, follow the sounds of melodic brass and bass to Ecole de musique du Pays de Brocélia (“The School of Music of the Pays de Brocéliande”), a state-sponsored music education institution.
The school is a place of “artistic education, diffusion, and musical creation;” where certified professionals offer their time, talents, and expertise to both educate and inspire young, aspiring musicians.
In the past, Ecole de musique du Pays de Brocélia used “simple emails” to raise community awareness about their programs and concerts, according to Coordinator Jean Chavanne (double bass; jazz piano). That all changed when the school was gifted a Talk Fusion Charity Account last summer.
Now, their complimentary Custom Plan gives the staff access to all of Talk Fusion’s products—Video Email (a classic favorite), Video Newsletters, Sign-up Forms, Live Meetings, and Video Chat—in addition to private labeling abilities and one custom Video Email template per month, free of charge.
“The school uses videos to promote an event or a concert,” said Jean. “People are attracted to video … People are intrigued!”
Thanks to Talk Fusion, Ecole de musique du Pays de Brocélia’s marketing efforts can reach all the high notes.
A Resounding Success
Video conveys messages better, faster, and more eloquently than words alone. It activates different senses, sparks emotion, and goes straight to the heart of the viewer. So what better way to share the gift of music with the community than to actually let people hear the children play their instruments?
“I film the concerts,” Jean shared, “and the parents are delighted to see their children in Video Email.”
When Jean presses SEND, he’s delivering more than just a message to the children’s families and the school’s sponsors. He’s capturing and sharing special moments that can be enjoyed over and over again—and that leaves a lasting, heartfelt impression. As a result, Jean has seen an impressive increase in the school’s click-through rates over time.
If your business or nonprofit organization is interested in video email marketing but doesn’t know where to begin, take Jean’s advice:
“You have to use all the Talk Fusion products … Talk Fusion is the way to promote an association or a company.”
His favorite features are the “innovative products,” “easy to use” interface, “highlighting videos,” and—of course—our template library: “The templates manufactured by your collaborators are superb.”
Jean shared that our library of unique designs “makes you want to use these Video Emails” over and over again, and that’s what makes him even more intrigued to try different templates for his future campaigns. And on that note, we can’t wait to see what Ecole de musique du Pays de Brocélia does next—we’re sure it’ll be music to our ears!