It’s no secret that email has dominated marketing for some time, and with good reason too. Half the battle of marketing is determining where your audience is, and with about 50% of the world’s population using email as of 2017, it’s clear that’s where the masses are.
And the impressive amount of users isn’t all email marketing has going for it. This marketing avenue has the potential to increase ROI and brand awareness while offering businesses a meaningful way to connect with their audience.
Yet, email marketing isn’t a guarantee of success. It’s important to leverage the tool and craft an email that your audience will want to read.
The Potential of Email Marketing
So what makes email marketing king compared to social media, text, and other forms of digital business-customer interaction? According to a 2016 survey, it’s the preferred way to receive marketing offers by 50% of consumers. And, this number rose to 61% the following year. In fact, email performance has been consistently rising.
These numbers are incredibly promising – customers not only use email, it’s how they want to connect with businesses and brands.
Don’t Blend in with the Crowd
It’s clear that email has a lot of potential to reach a wide range of people. However, just sending an email isn’t enough. You have to make the most of it and communicate with your audience effectively.
That leaves us with a simple question: what is a good way to unlock the full potential of email marketing?
A report by ReturnPath found that message personalization is the most effective tactic according to executives. And it’s not hard to imagine why this is the case.
Given the sheer amount of emails that people receive on any given day, it can often feel like they are being inundated with content that isn’t geared toward them. That’s why it’s so important to stand out: your business is competing with thousands of emails. At the same time, consumers want to be seen as individuals as opposed to just another customer.
There are several options to customize your emails. One of the most popular approaches is to incorporate the recipient’s name in the subject line or message body.
This is nice, but you can always do more to make your emails fun, unique, and truly personal.
The Power of Video Email
If you want to take your emails to the next level, then the answer is obvious – Video Email. More than ever, video has become one of the key ways we communicate, and Talk Fusion has been at the forefront of this movement since the beginning.
Personalized messaging, combined with the power of video, is indispensable when connecting with others and building relationships.
We’ve said it before, and we’ll say it again: Business is ALL about relationships.
And the best way to build these relationships is to leave a lasting impression. Incorporating Video Email into your marketing strategy distinguishes you from the competition like nothing else. Our custom templates make it easy to build your brand while sending unique, powerful, and personalized emails.
What’s better? Sending someone a boring email that might, at best, contain a few images, or sending someone a thoughtful video just for them?
Taking the time to go the extra mile will elevate your business to new heights.
Video Email will set your campaigns on the path to success, show people you genuinely want to connect, and help you build lasting relationships. No matter the situation, Video Email will take your marketing into the future.