Every great product needs a strong video to bring it to life.
There’s power in the product video. People want to see and interact with something before they willingly reach for their credit cards.
In fact, 98% of consumers say they’ve watched an explainer video to learn more about a product or service. They’re looking for a reason to buy. After watching, 64% of users are more likely to purchase a product online.
If you want to gain more online shoppers and boost your sales, follow these 6 best practices when creating your next product video.
1. Focus on One Message
Your main purpose is to quickly educate consumers on what this product is, how it works, and how much value it brings to their world. Know where you’re taking your audience before you even start shooting the video—and cut the fluff. Don’t stray. Use this simple checklist to keep viewers focused:
- How to use it
- Benefits, value, features
A well-done, focused video gives consumers a solid interaction with your brand and your product. Two great impressions with one video? Now that’s strategic thinking.
2. Find the Light
In real estate, location is everything. In video, lighting is (although the right location certainly can’t hurt and may just help with lighting).
Low or dim lighting usually indicates poor quality in a video. Even if you’re trying to evoke a particular feeling with a grainy effect, make sure even the most oblivious consumer can tell what is being shown.
Whether you’re shooting at night or during the day, on your smartphone or with a high quality camera, make sure you have adequate lighting to show off the star of the show (your product).
3. 30 and Under Only, Please
Try to keep your video short—under 30 seconds to be exact. Studies show that 1/3 of your viewers will stop watching after the first 30 seconds.
Does that make you pickier about your video content? Good! Don’t make viewers wait until the middle or end of your video to feel excited or engaged. The first 3-10 seconds will make or break your view count. Bait consumers with a hook about the need your product fills, or ask them a question that you know your product can answer to grab their attention.
4. Horizontal Always
Using your smartphone to film? Keep this in mind: holding your phone at a vertical angle chops off valuable screen space. Do you want black bars on the sides of your video or a stunning full view of your product? If you chose the latter (like, we thought you would), go horizontal.
5. Include a Call-To-Action (CTA)
You’re making this video because you have an agenda. You want viewers to buy, pre-order, or learn more about your product. Think about the journey your customers can take from here to do just that…
- Call out your website link where they can order the product
- Post your company’s phone number and encourage them to call NOW.
- Express urgency by presenting a limited time offer
- Encourage them to go to your landing page to find an exclusive coupon.
Buying from you should be the simplest step. Make your CTA compelling, catchy, and clear; leave poor execution to your competitors.
Talk Fusion’s simple approach to video marketing makes this last tip the easiest and most fun to do – with a super sleek Video Email.
Directly target your current customers first, and frame your product video with the perfect template from Talk Fusion’s diverse selection. Or order a custom template tailored to complement your video’s content and add private labeling for instant brand recognition.
Ready to share with the rest of the world? Your product video is about to be a social media butterfly.
Facebook generates 8 billion video views every single day. Gain more engagement and conversions for your product by sharing your Video Email to your business or personal Facebook page.
These six tips lead to a more educational, enjoyable viewing experience for your customers. Your customers are more likely to buy things when they’re happy. In fact, one’s purchasing intent increases by 97% after watching a video ad they enjoyed.
It all starts with a great product and video production.
It ends with a great feeling and a purchase.