Top marketing trends of 2017

Give the People What They Want in 2017

Top marketing trends of 2017

The 2017 predictions are in: Internet, video, and real-time communication are THE trends of the New Year. If you missed Talk Fusion’s latest broadcast, VP of Training & Development Allison Roberts joined Founder & CEO Bob Reina to give our Associates an inside look at Bob’s life, 2017 industry trends, and our vision for the future.

Every year, industry experts look out for the next best thing, and every year businesses scramble to stay on top. Perfectly positioned on all fronts, Talk Fusion is already taking over the New Year. We’re flying past the competition and bringing our Customers and Independent Associates along for the ride. With Talk Fusion as your fuel, the only question that remains is: where will you go?

The Internet of Things (IoT)

It’s being dubbed as the next Industrial Revolution, the biggest buzzword of 2017, and the mega-trend of the century. The Internet of Things (IoT) is the inescapable reality that any “Thing” which can be turned on or off has the potential to connect to the web.

Devices are gathering data, communicating with one another, and improving at an unprecedented rate. From Apple watches and fitness bracelets to instant communication technology and smart devices, industry experts all agree that we’ll see more than 200 billion “Things” on the Internet by 2030.

Internet of Things 2017While the world is just now beginning to move away from the physical and towards an intangible network of interconnectivity, Talk Fusion has always been there. Founder & CEO Bob Reina predicted this shift from the very start, and he’s since developed cutting-edge web based technology that has revolutionized the industry and raised the stakes.

We are entering an era where businesses will need to stop building, and start connecting. Functioning on a global level, Talk Fusion does just this: bringing people together, connecting countless devices at a time, and providing instantaneous results. As a frontrunner in the industry, our technology capitalizes on the IoT, gives our users on-the-go product flexibility, and takes our Associates and Customers another step above the rest.

The game is changing, and while most companies are just now assembling their pawns, Talk Fusion is already playing the board.


The Power of the Play Button

Over the past few years, online video has triumphed as the hottest item on the menu with surging popularity. Prepped and delivered in a variety of forms such as live streams, 360-degree perspectives, sponsored social ads, face-to-face chats, news articles, and email marketing, we’ve watched big-name social media networks like Snapchat, Instagram, and Facebook go out of their way to enhance their platforms and algorithms to make video not only consumable, but more prominent and easily accessible.

Because the people get what the people want. And if 2016 taught us anything, it’s that the people want — rather, LOVE — online video. 

But this should come to no surprise to all of us here at Talk Fusion. It’s been almost ten years since the company launched in 2007 with our flagship product, Video Email; since then, the statistics and consumer behavior have worked in our favor.

What many claimed to be a “passing fad” has, over time, become the cornerstone of both modern socialization and e-commerce. People understand video; it adheres to our attention spans, sparks movement, and inspires action. The numbers speak for themselves: according to a study published by Animoto, four times as many consumers would rather watch a video about a product rather than read about it, and TG Daily reports that one third of all online activity consists of watching video.

We’ve already seen the first online video boom with people sharing stories with friends and family, staying in touch, and spreading “viral videos” around the web. But now the second wave is here. Bob anticipated it first, and the experts agree: video is taking over the business world. Better than witty prose alone, businesses can incorporate more personality, uniqueness, and tangible messaging in video marketing. Video immediately connects to its audience in a more personal way, conveying a feeling, inspiring a moment, and giving viewers a sense of exclusivity and urgency.

Integrating expert technology with unending innovation, Talk Fusion spearheaded the video trend. Our all-in-one Video Marketing Solution is the first and only one of its kind, and our products are fine-tuned machines. Lightyears ahead of the competition, Talk Fusion’s Video Emails and Video Newsletters seamlessly integrate usability with functionality, allowing you to quickly fashion entertaining videos and create lasting user impact. As the video frontrunner of 2017, we’re giving our Associates and Customers all the tools they need to be successful in this ever-changing world of digital marketing.

Real-Time Communication

In today’s world of social media overload, experts are predicting the rise of the “real.” People are craving real connection, honesty, and live interactions. Users are demanding twofold results: more live content and the chance to interact in a private and exclusive space. We’re turning towards a more collaborative experience with people no longer simply watching videos, but rather communicating through them.

best messaging apps 2017In 2017 we’ll see the market absorbed by messaging apps and live video connections. And it won’t stop there: many analysts credit the increase in mobile usage to video’s exponential growth (thank you, Internet of Things [IoT]). To be competitive, companies will need to inhabit a space that integrates mobile and desktop use into one coherent sphere.

While businesses are grappling with the shift, Talk Fusion is already flourishing in this marketspace. Our Live Meetings give users the ability to stream video, participate in live chat, and quickly connect to an international network of users. Our award-winning Video Chat product then takes users even further by integrating the private communication demand with real-time, person-to-person video connection. We allow users to connect any device to every device, and we have the technology to bring you further.

The Pacesetter of the New Year  

Talk fusion fits into it all – internet is what drives us and video is at the forefront of everything we do. Social media integrations, our email marketing products, the ability to go live in seconds and chat face to face, give people the real deal, and offer a more personal and fun experience for viewers all perfectly fit in with the trends, making Talk Fusion the trailblazer of 2017. There’s no other company that integrates all of this in one place like Talk Fusion. We foresaw where the masses were going, and we brought you there first.

And it doesn’t stop here. We’ll continue to innovate, outperform competitors, and create revolutionary products because we at Talk Fusion don’t just follow the trends, we set them.

Which trend are YOU most excited about in the coming year?
Let us know in the comments!