Picking Yourself up After Defeat

Picking Yourself up After Defeat

Imagine if J.K Rowling stopped typing after that 12th rejection letter, if Thomas Edison accepted the darkness that followed his 10,000th failed attempt at inventing the electric light bulb, or if Walt Disney threw in the four-fingered gloves when his boss said he “lacked imagination.” Defeat did not mark the end of these now famous […]

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Video Marketing Mistakes You Don’t Want to Make

7 Video Marketing Mistakes You Don’t Want to Make

We’ve all see it: the poor quality promotion with a nervous presenter, confusing message, and tacky script. It’s the type of advertisement that instantly deflates a brand’s value and forever deters an audience, but it’s also preventable. 1. Forgetting Your Audience How do you create an ad that appeals to the entire population at once? […]

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